Delivering the most successful Van Experience LIVE yet
We’ve just got back from the legendary Milbrook Proving Ground in Bedfordshire after helping Mercedes-Benz Vans deliver their biggest, most successful customer event yet.
Van Experience LIVE allows customers and non-customers alike to get hands-on, like-for-like experience of Mercedes-Benz and competitor vans in extreme driving situations, while learning about how Mercedes-Benz Vans keep businesses moving.
Over 9 days, almost 3,000 guests were immersed into all things Mercedes-Benz – and one of our priorities was to introduce interesting, immersive ways to tell their stories. From a 360° IglooVision teaser film experience of the new X-Class to a multi-screen, 24-style dramatisation of a breakdown for MobiloVan, we made sure all of our product messages worked hard to inform and engage, while on a brand level a huge data dashboard fed delegates live updates on all the businesses Mercedes-Benz Vans were keeping moving at any given time – number of vans being serviced, deliveries being facilitated, breakdowns attended…
This year’s event was their biggest yet, and we’re proud to have played a central driving role in delivering it.