They have an amazing team of in-house creatives – but resource is often stretched, and they’d be the first to admit that they sometimes can’t see for the wood for the trees… (groan).

In 2015 their Family Membership proposition was in need of a little love, both in terms of the product offering itself and the way it was communicated.

We worked with The Woodland Trust team and our research partner Habit 5 to identify a compelling membership proposition – right benefits for kids and grown ups alike, right price point, right mix of communications at the right time. We then translated this into an array of potential creative platforms, which were also researched.

The winning creative – a riot of dynamic language, colour and playful illustration – was developed into a new visual and messaging brand platform. We worked closely with the Woodland Trust’s internal creative team to create the first 6 months’ worth of on and offline member communications, the content of which was aligned to the relevant key stage curriculum level for each age band.  The best part of this was definitely getting outside with our own kids to test the challenges and generate some photography…